Alix Earle’s makeup bag has become one of the most talked-about topics in the beauty world, and if you’ve spent more than five minutes on TikTok in the past two years you already know exactly why. Her “Get Ready With Me” videos have a way of making beauty feel genuinely fun and accessible — she’s not precious about it, she talks through everything she’s doing, and the result is always that effortlessly glowy, soft and stunning look that has launched about a thousand “Alix Earle inspired” searches.
I’ve been following her routine for a while now and slowly incorporating her products into my own routine — and I can tell you from personal experience that her picks are genuinely good. This isn’t a celebrity product list assembled by a publicist. These are the actual products she reaches for, and they show up consistently across her videos because they consistently deliver.
Here is the complete breakdown of every product in Alix Earle’s makeup bag — what each one does, why it works and where to find it — so you can shop the full look in one place.
Shop the Full Alix Earle Makeup Bag
Table of Contents
Skincare Foaming Gel Face Cleanser
Barrier Boost Moisturizer Face
Discoloration Correcting Serum Face
Base Glow Recipe Watermelon Dew Drops
Merit Minimalist Complexion Stick
Make Up For Ever HD Skin Loose Powder
Glow and Color YSL Touche Eclat Radiant Touch
Rare Beauty Soft Pinch Liquid Blush
Charlotte Tilbury Hollywood Contour Wand
Dior Backstage Glow Face Palette
Eyes Lancome Hypnose Drama Mascara
Lips Sacheu Beauty Lip Liner Stay N
Summer Fridays Lip Butter Balm
Fragrance Kayali Vanilla 28 Eau de Parfum
The Bag Monogrammed Makeup Bag Personalized
The Skin Prep That Makes Everything Else Work
Before a single makeup product goes on, Alix’s skin is doing a lot of heavy lifting — and her skincare routine is as integral to her look as any of the makeup products that follow. She works with Realeactives for her core skincare essentials, and the three products she keeps as her go-to daily essentials are the ones that create the canvas everything else builds on.
Realeactives Foaming Gel Cleanser
A good cleanser is the foundation of good skin, and Alix’s foaming gel cleanser from Realeactives starts every routine with a clean, fresh base. A gel formula is ideal for her skin type — it removes makeup, sunscreen and daily buildup without stripping the skin of moisture, which is exactly what you want before applying the layered, dewy products that define her look.
Shop foaming gel cleanser: Foaming Gel Face Cleanser
Realeactives Barrier Boost Moisturizer
A barrier-supporting moisturizer is one of the most important products in any skincare routine, and this one from Realeactives preps Alix’s skin for makeup application by ensuring her moisture barrier is intact and hydrated. Healthy skin barrier equals better makeup application, longer wear and that natural plumpness that no amount of product can fake on dehydrated skin.
Shop barrier moisturizer: Barrier Boost Moisturizer Face
Realeactives Discoloration Correcting Serum
This is the product that works quietly in the background to create the even, luminous skin tone that makes Alix’s makeup look so seamless. A discoloration correcting serum addresses uneven skin tone, dark spots and hyperpigmentation over time — building the kind of skin quality that makes you need less coverage, not more.
Shop discoloration correcting serum: Discoloration Correcting Serum Face
The Base: Skin That Looks Like Skin
Alix’s base is always the same story — skin that looks like really good skin, not like skin covered in makeup. The products she uses to achieve that are doing specific, complementary jobs that build toward a finish that’s naturally radiant rather than matte or heavily covered.
Glow Recipe Watermelon Glow Niacinamide Dew Drops
This is one of the most iconic products in her lineup and one you’ve almost certainly seen if you follow beauty content at all. The Glow Recipe Dew Drops are a liquid highlighter and skin treatment hybrid — niacinamide works on skin texture and tone while the formula adds a dewy, lit-from-within glow that photographs beautifully and looks incredible in person.
Alix applies these before or after foundation to add that signature luminous quality to her skin. The watermelon extract adds hydration and the overall effect is skin that looks healthy and naturally radiant rather than highlighted in a way that reads as product.
This is one of the most consistent products across her videos and one of the most universally flattering additions to any base routine regardless of skin type.
Shop Glow Recipe Dew Drops: Glow Recipe Watermelon Dew Drops
Merit The Minimalist Perfecting Complexion Stick
The Merit Complexion Stick is one of the most beloved products in the clean beauty space — a skin tint and concealer hybrid in stick form that provides buildable, natural-looking coverage without ever looking like foundation. It blends beautifully with fingers or a brush, sits on skin rather than sinking into it and gives exactly the level of coverage Alix’s look calls for — enough to even the complexion without masking her natural texture.
This is a perfect product for the “your skin but better” approach to base makeup that defines her entire aesthetic. If you’re looking to simplify your base routine, this stick does more with less than almost anything else on the market.
Shop Merit Complexion Stick: Merit Minimalist Complexion Stick
Make Up For Ever HD Skin Loose Powder
Setting powder is the product that makes everything else last, and the Make Up For Ever HD Skin Loose Powder is a professional-grade formula that sets makeup without adding any visible powder texture or flashback in photos. It’s a favorite among makeup artists specifically because it photographs so cleanly — no white cast, no chalkiness, just a smooth, semi-matte finish that holds the base in place all day.
For anyone who has struggled with their makeup slipping or fading by midday, a quality setting powder is almost always the missing step — and this is one of the best available.
Shop Make Up For Ever HD Powder: Make Up For Ever HD Skin Loose Powder
The Glow: Blush, Contour and Highlight
This is the part of Alix’s routine that creates the most recognizable element of her look — that warm, sun-kissed, just-came-back-from-somewhere-beautiful quality that runs through every photo and video she posts.
YSL Beauty Touche Éclat Radiant Touch
The YSL Touche Éclat is a classic — one of the most beloved highlighting concealers in the beauty industry for decades, and for good reason. The pen applicator delivers a luminous, light-reflecting formula that brightens the under-eye area, the inner corners of the eyes and any other area that needs a lift without adding obvious coverage.
In Alix’s routine it functions as both a concealer and a highlighter — the radiant finish it provides blends seamlessly with her overall dewy base and adds that bright, awake quality under the eyes that is one of the most flattering things you can do for your face.
Shop YSL Touche Eclat: YSL Touche Eclat Radiant Touch
Rare Beauty Soft Pinch Liquid Blush
If there is one product from this entire list that has gone the most viral and generated the most conversation, it’s the Rare Beauty Soft Pinch Liquid Blush. Selena Gomez’s brand created what has become widely considered the best liquid blush on the market — incredibly pigmented, incredibly blendable and long-lasting in a way that powder blushes rarely match.
Alix uses this in a peachy-pink shade that complements her complexion and gives her cheeks that flushed, healthy flush that reads as natural rather than painted on. The formula is so pigmented that a literal single dot blended out is enough for a full cheek — a small bottle goes an extraordinarily long way.
For more beauty and makeup inspiration, check out my post on eyebrow gel — because Alix’s brows are always perfectly groomed and that product category is just as important as blush for the overall look she creates.
Shop Rare Beauty Liquid Blush: Rare Beauty Soft Pinch Liquid Blush
Charlotte Tilbury Hollywood Contour Wand
Charlotte Tilbury’s Hollywood Contour Wand is one of the most foolproof contouring products on the market — it comes with a built-in brush applicator and a formula that blends like a dream, making it accessible for someone who hasn’t mastered the art of contouring with powder and a brush. The shade is a warm, natural bronze that photographs beautifully and doesn’t read as muddy or gray the way some contour products can.
For Alix’s look, the contour is always soft and blended — it creates the impression of structure and shadow rather than a defined contour line. The wand format makes achieving that natural result much easier.
Shop Charlotte Tilbury Contour Wand: Charlotte Tilbury Hollywood Contour Wand
Dior Backstage Glow Face Palette
The Dior Backstage Glow Face Palette is one of the most beautiful products in this entire lineup — both aesthetically and in terms of what it delivers. The quad palette includes a combination of highlighter and blush shades in soft, warm tones that layer beautifully over the rest of the base routine to add dimension, warmth and the final glow that ties everything together.
Alix uses this to add a finishing luminosity to her cheekbones and the high points of her face — it’s the product that takes the look from nice to genuinely radiant. The Dior packaging also means it photographs beautifully on a vanity or in a flat lay, which never hurts.
Shop Dior Backstage Glow Palette: Dior Backstage Glow Face Palette
The Eyes: Defined Without Being Heavy
Alix’s eye look is always one of the most balanced parts of her routine — defined enough to give her eyes presence in photos and on camera, but never heavy or overdone. The mascara is doing most of the work here.
Lancôme Hypnôse Drama Mascara
The Lancôme Hypnôse Drama Mascara is a longtime beauty industry classic that consistently earns its place in best-of mascara lists for its dramatic volume and length without clumping. The oversized brush wraps every lash in formula from root to tip and the result is full, dark, separated lashes that look undeniably gorgeous without any falsies required.
For Alix’s look — where the skin is always the star — a mascara that makes the eyes pop without requiring liner, eyeshadow or any additional steps is the perfect complement. This delivers that impact in one product.
Shop Lancôme Hypnôse Mascara: Lancome Hypnose Drama Mascara
The Lips: Soft, Glossy and Always Perfect
Alix’s lip look is consistently soft and natural — never a bold lip, always something that enhances her natural lip color and adds a beautiful gloss or tint that feels effortless. She reaches for three products in this category and each one has its own specific role.
Sacheu Beauty Lip Liner Stay-N
The Sacheu Beauty Lip Liner is a transfer-proof, long-wearing lip liner that defines and fills the lips before gloss or balm goes on top — it’s the product that keeps everything in place and gives the lips that defined but natural shape that Alix’s lip look always has. The Stay-N formula is specifically designed to last through eating, drinking and all the activities that normally remove lip product within an hour.
Shop Sacheu Lip Liner: Sacheu Beauty Lip Liner Stay N
Summer Fridays Lip Butter Balm
The Summer Fridays Lip Butter Balm has achieved near-legendary status in the beauty community — it’s one of those products that almost everyone who tries it immediately repurchases because the formula is genuinely exceptional. It hydrates deeply, adds a beautiful subtle tint and leaves lips with a soft, glossy finish that looks like you’ve done more than apply a balm.
For Alix’s routine, this is the everyday lip product — something she reaches for constantly because it takes almost no effort to apply and always looks beautiful.
Shop Summer Fridays Lip Butter Balm: Summer Fridays Lip Butter Balm
Tower 28 ShineOn Lip Jelly
The Tower 28 ShineOn Lip Jelly is the glossy finish that goes on top of everything else — a non-sticky, high-shine formula that adds the luminous, full-lip effect that completes Alix’s look. Tower 28 is a clean beauty brand with a strong following for good reason — the formulas are high quality, the shades are universally flattering and the products work as beautifully as they look.
This lip jelly in a peachy-nude shade is the final touch that brings her entire lip look together — subtle enough to feel natural, glossy enough to look intentional.
Shop Tower 28 Lip Jelly: Tower 28 ShineOn Lip Jelly
The Finishing Touch: Fragrance
Kayali Vanilla 28 Eau de Parfum
No makeup bag breakdown would be complete without the fragrance, and Alix’s go-to is Kayali Vanilla 28 — a warm, gourmand vanilla fragrance from the Kayali line founded by beauty entrepreneur Mona Kattan. This is a rich, enveloping vanilla with depth and warmth that manages to feel sophisticated rather than sweet — the kind of scent that people stop you to ask about.
For a signature scent that’s beautiful enough to become genuinely memorable, Kayali Vanilla 28 is one of the best options in this fragrance category.
Shop Kayali Vanilla 28: Kayali Vanilla 28 Eau de Parfum
The Bag Itself
You can’t overlook the black monogrammed makeup bag with gold “AE” initials that holds all of it — a beautiful, structured cosmetics bag that keeps everything organized and looks chic on a vanity or bathroom counter. A quality makeup bag is one of those small investments that makes your entire beauty routine feel more organized and intentional.
Shop monogrammed makeup bags: Monogrammed Makeup Bag Personalized Shop luxury makeup bags: Luxury Makeup Bag Organized Large
How to Build Alix Earle’s Look Step by Step
If you want to recreate her signature look without buying every product at once, here’s the order of priority — the products that make the biggest visual difference and are worth investing in first.
Start with skin prep. The Realeactives skincare trio and the Glow Recipe Dew Drops are the foundation of everything — great skin before any makeup goes on is non-negotiable for her look.
Build a natural base. The Merit Complexion Stick replaces a traditional foundation and creates the skin-like coverage her look requires. Set lightly with the Make Up For Ever powder only where you need it.
Add warmth and glow. The Rare Beauty blush, Charlotte Tilbury contour and Dior palette together are what create the sun-kissed, dimensional quality of her look. These three products together are transformative.
Brighten the eyes. YSL Touche Éclat under the eyes and Lancôme mascara on the lashes — that’s the entire eye look. Simple and enormously effective.
Finish the lips. Sacheu liner, Summer Fridays balm and Tower 28 gloss layered together create the perfect soft, glossy lip that ties the whole look together.
For more beauty routines and product breakdowns, my post on eyebrow gel covers the one product category that frames every other part of the face — and getting your brows right makes Alix’s whole look come together in a completely different way.
About Alix Earle’s Makeup
What foundation does Alix Earle use? Alix typically uses the Merit The Minimalist Perfecting Complexion Stick rather than a traditional foundation — it provides the natural, skin-like coverage her look calls for without the heavier feel of a full-coverage foundation.
What blush does Alix Earle use? The Rare Beauty Soft Pinch Liquid Blush is her go-to blush and one of the most consistent products across her videos. She typically wears peachy-pink shades that complement her warm complexion.
What mascara does Alix Earle use? The Lancôme Hypnôse Drama Mascara is her mascara of choice — a volumizing formula that creates full, defined lashes without clumping.
What lip gloss does Alix Earle use? She layers three lip products — Sacheu Beauty Lip Liner Stay-N, Summer Fridays Lip Butter Balm and Tower 28 ShineOn Lip Jelly — for her signature glossy, natural lip look.
What perfume does Alix Earle wear? Kayali Vanilla 28 Eau de Parfum is her signature fragrance — a warm, sophisticated vanilla that has become almost as associated with her aesthetic as her makeup look itself.
What skincare does Alix Earle use? She works with Realeactives for her core skincare — specifically their Foaming Gel Cleanser, Barrier Boost Moisturizer and Discoloration Correcting Serum as her daily go-to essentials.
What makes Alix Earle’s makeup bag so compelling isn’t that every product in it is the most expensive or the most exclusive — it’s that every product was chosen because it genuinely works for her and delivers exactly what her look requires. The mix of luxury products like YSL and Dior alongside accessible clean beauty brands like Tower 28 and Summer Fridays reflects a real, personal approach to beauty rather than a sponsored product list.
That’s exactly why her recommendations land the way they do — and exactly why building a version of her routine in your own makeup bag is worth it.
