FROSTED

Est. 2009  ·  Winston-Salem, North Carolina
EntertainingHomeFamily TravelStyleFood
Misty Nelson

Misty Nelson

Content Creator · Stylist · Spokesmodel
misty@frostedevents.com  ·  frostedevents.com  ·  @frostedevents

The Creator

Celebrating the everyday,
beautifully.


Misty Nelson is a lifestyle content creator, photo stylist and commercial model who has spent more than fifteen years teaching women how to make ordinary days feel like occasions.

Through Frosted — her blog and social platforms — she builds the party tablescapes, holiday setups, home refreshes and shoppable edits that her audience recreates in their own homes. Her work sits at the intersection of aspiration and accessibility: editorial styling, executed with products people can actually buy.

She is an ambassador for Oprah Magazine, Disney and the NFL FanStyle Council, and has appeared in national print and television campaigns for PANDORA, POND'S, NYDJ, Lands' End and Disney World.

Brands work with Misty when they need more than a post. She styles, shoots, writes and distributes — delivering campaign assets that live across her blog, Instagram, TikTok, Pinterest and YouTube, and that keep working long after the campaign window closes.

She lives in North Carolina with her husband and two sons, Brady and Beckham, who appear regularly in family-facing work.

Best known for

Party & holiday styling · Dirty soda and drink bars · Seasonal tablescapes · Dorm and home decor edits · Shoppable gift guides · Family travel · Amazon & big-box shopping finds


Content Pillars

Eat, Drink & Entertain

Tablescapes, party themes, drink bars, recipes and hosting guides — the category that built the audience and still drives the highest saves and shares.

Home & Style

Seasonal decor, room refreshes, organization, fashion and beauty — including the aesthetic edits that convert directly to purchase.

Family Life & Travel

Parenting, kids, gifting and family travel — told through a real family's calendar, which is what makes the recommendations land.

Frosted · Misty NelsonAbout

Audience & Reach

The numbers

Reach is the easy part — what matters is that this audience buys.

$28KSales Driven / 60 Days
20.2%Click-to-Order Conversion
3.37MMonthly Pinterest Impressions
238KTotal Following
+131%Blog Growth, YoY
PlatformHandleAudienceNotes
YouTube @bradyxbeckham 57,000
subscribers
Long-form & Shorts
Pinterest @frostedevents 54,000
followers
3.37M monthly impressions
TikTok @mistyandco 49,000
followers
6.9M likes · Top 100 Most Viral 2023
X / Twitter @frostedevents 42,000
followers
Publishing since 2009
Instagram @frostedevents 36,000
followers
2,251 posts · Reels & Stories
frostedevents.com Blog & newsletter 34,000
users / 90 days
137K events · +131% YoY
Amazon /shop/frostedevents $28,011
sales driven / 60 days
7,521 clicks · 20.2% conversion

Verified Performance

Commerce

$28,010.94 tracked sales
1,520 items · 7,521 clicks
20.21% click-to-order
$3.72 revenue per click
7.9% return rate

Pinterest

3.37M impressions ↑16%
2.45M total audience ↑14%
248.9K engagements ↑15%
32.3K saves
5.69K outbound clicks ↑24%

Blog

34,000 users
137,000 events
+131% year on year
1,000+ posts live
15 years publishing

Sources: Amazon storefront (trailing 60 days) · Pinterest Analytics, organic (trailing 30 days) · Google Analytics 4 (trailing 90 days vs. prior period). July 2026.

Frosted · Misty NelsonReach

Recognition

Press & features


Oprah Magazine
TODAY
PopSugar
Better Homes & Gardens
The Washington Post
Scary Mommy

Ambassadorships: #OMagInsider (Oprah Magazine) · Disney Social Media Moms · NFL FanStyle Council · Featured guest, Oprah's Favorite Things Party (NYC) · TikTok Top 100 Most Viral Creators, 2023


Selected Brand Partners

Trusted by

AmazonDisney & Disney WorldBentleyPANDORA POND'SNYDJLands' EndTarget WalmartSam’s ClubDove Men+CareDegreeNFLPottery BarnQVC OlayJCPenneyDr PepperKia MitsubishiHolland AmericaGreat Wolf LodgeParamount NickelodeonPokémonSesame Street / FeldDude Perfect LoveveryVTechLearning Resourceshand2mind MagformersK'NEXBrightkinsSquaregles TonkaJetsonKid Trax / CATCricut BloomsyBoxNew York BakeryBob EvansTazo Funky ChunkyLobster AnywhereJohnson'sClorox OrkinProcter & GambleCostcoLowe's ToroTuff ShedTarkettLull NinjaOwalaABEO
Frosted · Misty NelsonPress & Partners

Portfolio

National campaigns


PANDORA
PANDORANational print campaign · O, The Oprah MagazineFeatured as one of three O Mag Insiders in PANDORA’s holiday gifting advertisement, paired with a shoppable gift guide on Frosted.
POND’S
POND’SFull-page print ad · O, The Oprah MagazineHalloween mermaid transformation for POND’S Cold Cream in the October issue, extended into a tutorial and behind-the-scenes feature.
NYDJ
NYDJCommercial model · O Denim GuideCampaign video with O Creative Director Adam Glassman, featured on NYDJ.com and supported by styling content across social.
NFL FanStyle Council
NFL FanStyle CouncilAmbassador · OngoingGame-day style franchise — fan fashion, tailgate food and family football, now a recurring seasonal series each autumn.
Frosted · Misty NelsonPortfolio 1 of 3

Portfolio

Campaign work


Ghostly Garden Party
Ghostly Garden PartyOriginal styling · EntertainingFull Halloween drink-bar concept, styled and shot in-house. The dirty soda bar series is her signature format and a repeatable brand-integration vehicle.
Pottery Barn
Pottery BarnShoppable seasonal editRanked buying guide to the fall and Halloween collection — the format that captures search demand at the moment the collection drops.
Dr Pepper
Dr PepperSponsored campaignUgly sweater party program — product-integrated party styling, recipe development and social distribution around a holiday hosting moment.
Olay
OlayBeauty influencer program28-Day Challenge — before-and-after documentation, routine walkthrough and results content across blog and social.
Toro
ToroProduct campaign · VideoSummer of Stripes — 60V Max Stripe Mower and trimmer, delivered as hands-on demonstration content for the outdoor-living category.
Posterstore
PosterstoreHome decor · Wall artGallery wall design and styling — art selection, framing and layout shot in a finished room, the format wall-art and print brands convert best with.
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Portfolio

Campaign work — retail & CPG


Multi-SKU retail campaigns built around a real household moment, so club-pack and multipack quantities read as aspirational rather than bulk.

Backyard movie night
Sam’s Club Summer entertaining · Snacks & grocery Backyard movie night — inflatable screen, tiered snack styling and multiple sharing-size SKUs shown in use across one evening. The format that makes a warehouse-club shop feel like an occasion.
Back to school lunch packing
WalmartBack to school · Grocery Lunchbox packing shot as a real school-morning routine — multipack snacks and a reusable tote carried naturally in frame rather than staged on a counter.
Dove Men+Care and Degree game day
Dove Men+Care & DegreeSponsored campaign · CPG Game-day grooming bundle styled into a football-themed setting, tying a personal-care multipack to a seasonal shopping moment.
Frosted · Misty NelsonPortfolio 3 of 3
FROSTED
Sample of Work · Misty Nelson
misty@frostedevents.com
frostedevents.com

Sample of Work

Holiday & seasonal styling

Q4 is the category this audience shows up for. Everything here was concepted, styled, shot and written in-house.

Santa set
Christmas at HomeSet build · Family portraitVintage truck Santa set — built, dressed and shot on location. The holiday scene brands license for gift, apparel and decor campaigns.
Front Porch Christmas
Front Porch ChristmasExterior stylingWreaths, garland and bows — the curb-appeal shot that performs on Pinterest every November.
Holiday Knitwear
Holiday KnitwearFashion · OuterwearFair isle and outerwear on a lit porch — apparel shot the way a catalog would.
Gallery Wall & Bar Cart
Gallery Wall & Bar CartHome decorFlocked tree, art wall and styled cart in one frame.
Autumn at home
Autumn at HomeSoft goods · Fall decorThrows, knit pumpkins and candles — the September refresh with the year’s highest save rate.
Frosted · Sample of WorkWork 01
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Gift guides & toy campaigns

Holiday Gift Guides

Booked June–August

Large-format gift guide production: forty-plus products styled in a single set, each individually shoppable through the blog, Amazon storefront and LTK. Toy, game and learning brands buy into these every Q4 — and the posts keep ranking and selling every Christmas after.

Big Kid Gift Guide
Big Kid Gift GuideToys · Games · TechA single styled set carrying dozens of SKUs — trading cards, building sets, STEM toys, ride-on tech. Shot so every product stays legible and individually linkable.
Little Kid Gift Guide
Little Kid Gift GuidePreschool · LearningThe younger-sibling counterpart: learning toys, sensory play and building sets, styled to the same standard against a flocked tree.
Children’s Publishing
Children’s PublishingBooks · SleepwearHoliday storybook and matching pajamas styled together — a two-category placement in one frame.
Holiday Decor Refresh
Holiday Decor RefreshSoft goods · SeasonalSequin pillows, throws, letters-to-Santa mailbox and flocked tree. Soft goods styled in a lived-in room rather than on white.
Frosted · Sample of WorkWork 02
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Themed party design

Grinchmas Party

Full themed build

A complete party design from concept to detail shot. This is what brands buy when they want a product placed inside a world rather than held up to a camera.

Grinchmas dining room
The RoomFull environmentBanner, tinsel ceiling, flocked tree and styled bar cart — the wide shot that sells the concept.
Grinchmas tablescape
The TableTablescapeHandmade paper chains, printed linens, tiered centerpiece.
The Detail
The DetailProduct-level stylingCustom cups in a crate — the close-crop hero a brand can lift as a standalone asset.
Hocus Pocus Halloween
Hocus Pocus HalloweenSeasonal · KidsCostume pajamas, cookbook and props. Halloween is the second-biggest season after Christmas.
Matching Pajamas
Matching PajamasApparel · FamilySibling sleepwear — a category that sells out every Q4.
Frosted · Sample of WorkWork 03
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Brand partnerships

Selected Partnerships

Sponsored campaigns
Bentley trike
BentleyLuxury · Product campaignBentley 6-in-1 trike. Product hero with the badge and wheel detail legible — shot to the standard a luxury marque requires, on location, with the family it was made for.
Bentley lifestyle
Bentley — In UseLifestyle companionThe same campaign in motion. Hero plus lifestyle delivered together as standard.
BloomsyBox
BloomsyBoxSubscription · GiftingFlower delivery unboxed and arranged in a styled holiday room — packaging, product and payoff in one frame.
New York Bakery
New York BakeryFood · FamilyProduct integrated into a real family meal. Packaging visible, food styled, nobody holding the box to the lens.
Fall Family & Apparel
Fall Family & ApparelSeasonal · Kids fashionPumpkin patch outing — outerwear, knitwear and boots in an authentic seasonal setting.
Frosted · Sample of WorkWork 04
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Travel, resort & appearances

Family Travel & Resort

Destination & swim
Oceanfront Family Resort
Oceanfront Family ResortDestination · PropertyResort coverage with destination, property and family style in a single frame.
Resort & Swim
Resort & SwimSwimwear · EditorialCaribbean resort swim editorial. Commercial and catalog modeling background — Lands’ End runway and print catalog.

Brand Events & Appearances

Entertainment · Retail

Regularly invited to studio, entertainment and retail activations as press. Coverage runs same-day across Stories, Reels and TikTok.

Pokémon × Paramount
Pokémon × ParamountStudio press eventInvited press at a Paramount family entertainment activation.
Ninja Turtles
Ninja TurtlesPremiere · ActivationCharacter meet-and-greet coverage with balloon installation.
Dude Perfect Live
Dude Perfect LiveTour · Live eventPanda-monium Tour — live family entertainment coverage.
Brady × Target
Brady × TargetRetail · SportRetail activation tying into the ongoing NFL and game-day franchise.
Frosted · Sample of WorkWork 05

Rates & Packages

Full rate card and custom package pricing available on request — send the brief and I’ll come back with a proposal.

Let's Build Something

Work with Misty

Send the brief, the launch window and the budget range. You'll get a custom proposal with concepts, deliverables and timeline within two business days.

misty@frostedevents.com

frostedevents.com
Instagram & X  @frostedevents
TikTok  @mistyandco
YouTube  @bradyxbeckham
Pinterest  pinterest.com/frostedevents
Amazon  amazon.com/shop/frostedevents


How Campaigns Run

Brief and rate agreed → contract and 50% deposit → concept board sent for approval → shoot and production → drafts delivered for one round of revisions → publish → recap report with reach, engagement and link performance within 14 days of going live.

FROSTED

Celebrate Everyday
Frosted · Misty NelsonContact